TRK 00
Start with a question
Research starts from the questions, not the methodsTRK 01
Discover
Listen firstUnderstand your users, their context, and what sound already does in their world — before designing anything.
TRK 02
Decide
Frame & planFormulate the right questions, choose the right test, recruit the right listeners, and design a protocol that won't bend your data.
TRK 03
Make
Sketch in soundPrototype sonic ideas fast — with references, your voice, props, and video — before committing to production.
TRK 04
Validate
Measure, don't guessSubjective measurement methods — from paired comparisons to descriptive analysis — plus psychophysiological measures for what listeners can't self-report.
TRK 05
Fundamentals
Ground rulesAccessibility, cultural sensitivity, team building, stakeholder communication, and honest analysis — the groundwork under every method.